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  • ADEAM

    Naomi Osaka

    two models in white adeam dresses
  • model in balloon sleeve white blouse

    Japanese Heritage

    Beginning as an exploration of their shared Japanese heritage and affinity for a powerful feminine aesthetic, tennis star Naomi Osaka and ADEAM designer Hanako Maeda, collaborated to bring this unique collection to life. Focusing on the multifaced culture in Japan and melding the traditional with the modern, the resulting designs are intellectual, feminine and created for today's well travelled global woman.


  • two models in maroon adeam outfits
  • model in white knit top and black pants
    model in white tee and black wide leg pants
  • Traditional Meets Modern

    Traditional elements can be seen in the origami draping and architectural seams, while the more modern Harajuku girl "kawaii" aesthetic is offered in the ruffled lace and soft feminine knits.


  • model in peach top and gray pants
  • model in striped shirt dress
    model in white and blue button down dress
  • model in navy knit set and white shorts
    close up of model in navy adeam knit top
  • model in grey and white lace patterned set