#ADEAMatHome

When I started designing the Resort collection in January I did not foresee how COVID-19 would drastically change all of our lives. Over the following months I witnessed how the pandemic forced the world to rethink how we lived our lives, and it pushed me to rethink what ADEAM stands for.

This tightly edited collection of timeless pieces are meant to become the building blocks of the ADEAM woman’s wardrobe. All comfortable to be worn at home, but polished enough for a video conference. We reimagined how our signature fabrics can be combined to create wearability and expression, and added a touch of 'kawaii'.

This season, I asked three of my friends to shoot the pieces in their homes on their smartphones. The models styled the pieces themselves and played with their hair and makeup as they thought was fit. It was enlightening to see how much fun my friends had styling the pieces and the looks too on new life with their personal style.